Marketing Videos: Difference between revisions

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(Created page with "= Creating Marketing Videos = == Overview == ACT 3 AI empowers marketing teams and agencies to create high-quality, brand-compliant videos quickly and cost-effectively. Whether producing social media ads, product launch videos, or internal training materials, the platform streamlines the script-to-screen process with AI-powered tools. == Key Benefits for Marketing Content == * Reduce production costs by replacing physical sets with virtual environments. * Speed up tu...")
 
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= Creating Marketing Videos =
= Marketing Videos =


== Overview ==
== Overview ==
ACT 3 AI empowers marketing teams and agencies to create high-quality, brand-compliant videos quickly and cost-effectively.   
'''[[Marketing_Videos|Marketing Videos]]''' in [[ACT3AI|ACT 3 AI]] enable creators, teams, and businesses to rapidly produce branded content, explainer videos, and social media ads.   
Whether producing social media ads, product launch videos, or internal training materials, the platform streamlines the script-to-screen process with AI-powered tools.
With [[AI_Wizard|AI-driven story development]], [[Digital_Actors|custom actors]], and easy [[Build_Video|video assembly]], ACT 3 AI makes it possible to generate professional campaigns at scale, without traditional production overhead.


== Key Benefits for Marketing Content ==
== Use Cases ==
* Reduce production costs by replacing physical sets with virtual environments.
* '''Brand Awareness Campaigns''' – Create short films and promos to establish brand identity.
* Speed up turnaround time from concept to publish (hours instead of weeks).
* '''Explainer Videos''' – Turn complex topics into clear, engaging narratives.
* Maintain consistent branding with built-in brand-lock controls.
* '''Social Media Ads''' – TikTok, YouTube Shorts, Instagram Reels, optimized for 9:16 or 1:1.
* Export videos in multiple formats for social media, web, and internal platforms.
* '''Product Launch Videos''' – Demonstrate features and benefits with AI-generated visuals. 
* Access rights-safe music, sound effects, and AI-generated voiceovers.
* '''Corporate Training Clips''' – Standardized training and onboarding material.


== Workflow for Marketing Video Creation ==
== Workflow for Marketing Videos ==
# [[New_Project|Create a New Project]] 
  Start a dedicated project for your campaign, product, or brand video.
# [[AI_Wizard|Shape the Script with AI Wizard]] 
  Convert bullet points or rough copy into a full marketing script with scenes and visual cues.
# [[Editor|Customize the Storyboard & Visuals]] 
  Adjust shots, set design, cinematography, and lighting to match brand guidelines.
# [[Cast|Select Digital Actors or Spokespeople]] 
  Choose AI-generated or motion-capture actors to deliver on-brand performances.
# [[Import_BRoll|Import B-Roll]] 
  Integrate existing video assets, product shots, or stock clips.
# Add Brand Elements 
  Apply brand-lock settings: logos, colors, typography, and tone of voice.
# [[Build_Video|Build and Export the Final Video]] 
  Export in multiple aspect ratios and resolutions (e.g., 16:9, 9:16, 1:1) for each distribution channel.


== Branding & Compliance ==
=== Step 1: Setup Project ===
* **Brand-Lock Controls:** Pre-set brand colors, logos, and typography to ensure every video meets corporate identity standards.
* Create a [[New_Project|New Project]] → Select type: Ad / Social Video / Explainer.
* **Commercial Licensing Clarity:** All AI models, images, and soundtracks are rights-safe for commercial use.
* Choose aspect ratio: 16:9 (YouTube), 9:16 (TikTok/Reels), or 1:1 (Instagram/Facebook).
* **Collaboration Tools:** Share rough cuts for review and feedback with stakeholders directly in the platform.
* Define audience, tone, and target platforms.


== Performance & Optimization ==
=== Step 2: Script & Story ===
* Built-in analytics to connect video performance (views, CTR, conversions) to marketing KPIs.
* Use [[AI_Wizard|AI Wizard]] to generate key messages, beats, and call-to-actions. 
* A/B test variations in style, messaging, and visuals to optimize engagement.
* Draft or [[Import_Script|import scripts]] with product highlights, testimonials, or brand values. 
* Automatically generate algorithm-friendly thumbnails and titles for platforms like YouTube, Instagram, and TikTok.
* Keep scenes short and direct for high engagement. 
 
=== Step 3: Visual Branding ===
* Select [[Digital_Actors|Digital Actors]] that match brand demographics. 
* Customize wardrobe, voice tone, and emotions to align with brand style.
* Add logos, text overlays, and motion graphics in [[Build_Video|Build Video]]. 
 
=== Step 4: Rendering & Preview ===
* Use [[WAN|WAN AI Integration]] for fast previews during team collaboration. 
* Render high-quality scenes with [[Google_Veo_3|Google Veo 3]] or [[Runway|Runway Integration]] depending on desired style. 
* Test multiple variations of the same ad for A/B testing. 
 
=== Step 5: Export & Distribution ===
* Export optimized formats via [[Export_Distribution|Export Distribution]] (MP4, MOV, ProRes).
* Publish directly to YouTube, TikTok, or Facebook Ads Manager. 
* Generate [[Subtitles|subtitles]] and [[Multi_Language_Dubs|multi-language dubs]] for wider reach.


== Best Practices ==
== Best Practices ==
* Create reusable scene packs for recurring campaigns.
* '''Hook first 3 seconds:''' Grab attention early.
* Keep messages concise for maximum impact on social media.
* '''Keep under 30s:''' Shorter content performs better on social platforms.
* Use multilingual dubbing to expand global reach.
* '''Brand consistency:''' Use the same LUTs, fonts, and tone across campaigns. 
* Leverage rights dashboard to track asset licensing and sponsorship revenue.
* '''A/B testing:''' Render variations with different CTAs, actors, or styles. 
* '''Localization:''' Export in multiple languages to reach wider markets. 
 
== Troubleshooting ==
* Video too long → Split into shorter ads. 
* Engagement low → Try alternate [[Characters|characters]], CTAs, or visual styles. 
* Exported file too large → Re-render at 1080p instead of 4K.
* Ads rejected on social → Remove excessive text overlays or follow platform ad policies. 
 
== Example Workflow ==
1. [[New_Project|New Project]] → Select "Marketing Video" 
2. Generate script with [[AI_Wizard|AI Wizard]] 
3. Customize [[Digital_Actors|actors]] and brand assets 
4. Preview fast drafts with [[WAN|WAN AI]] 
5. Final render with [[Google_Veo_3]] / [[Runway]] 
6. Export via [[Export_Distribution|Export Distribution]] → MP4 for TikTok/YouTube 
 
== See Also ==
* [[Getting_Started|Getting Started Guide]] 
* [[New_Project|New Project]] 
* [[AI_Wizard|AI Wizard]] 
* [[Digital_Actors]] · [[Characters]] 
* [[Build_Video|Build Video]] 
* [[Export_Distribution|Export Distribution]] 
* [[Subtitles|Subtitles & Captions]] · [[Multi_Language_Dubs|Multi-language Dubs]] 
 
[[Category:Guides]] 
[[Category:ACT 3 AI Features]]


== Related Pages ==
[https://act3ai.com/contact Contact Us] if you need support with creating marketing videos.
* [[Getting_Started|Getting Started Guide]]
* [[AI_Wizard|AI Wizard]]
* [[Editor|Editor]]
* [[Cast|Casting Digital Actors]]
* [[Import_BRoll|Importing B-Roll]]
* [[Build_Video|Building & Exporting Videos]]

Revision as of 08:12, 27 August 2025

Marketing Videos

Overview

Marketing Videos in ACT 3 AI enable creators, teams, and businesses to rapidly produce branded content, explainer videos, and social media ads. With AI-driven story development, custom actors, and easy video assembly, ACT 3 AI makes it possible to generate professional campaigns at scale, without traditional production overhead.

Use Cases

  • Brand Awareness Campaigns – Create short films and promos to establish brand identity.
  • Explainer Videos – Turn complex topics into clear, engaging narratives.
  • Social Media Ads – TikTok, YouTube Shorts, Instagram Reels, optimized for 9:16 or 1:1.
  • Product Launch Videos – Demonstrate features and benefits with AI-generated visuals.
  • Corporate Training Clips – Standardized training and onboarding material.

Workflow for Marketing Videos

Step 1: Setup Project

  • Create a New Project → Select type: Ad / Social Video / Explainer.
  • Choose aspect ratio: 16:9 (YouTube), 9:16 (TikTok/Reels), or 1:1 (Instagram/Facebook).
  • Define audience, tone, and target platforms.

Step 2: Script & Story

  • Use AI Wizard to generate key messages, beats, and call-to-actions.
  • Draft or import scripts with product highlights, testimonials, or brand values.
  • Keep scenes short and direct for high engagement.

Step 3: Visual Branding

  • Select Digital Actors that match brand demographics.
  • Customize wardrobe, voice tone, and emotions to align with brand style.
  • Add logos, text overlays, and motion graphics in Build Video.

Step 4: Rendering & Preview

Step 5: Export & Distribution

Best Practices

  • Hook first 3 seconds: Grab attention early.
  • Keep under 30s: Shorter content performs better on social platforms.
  • Brand consistency: Use the same LUTs, fonts, and tone across campaigns.
  • A/B testing: Render variations with different CTAs, actors, or styles.
  • Localization: Export in multiple languages to reach wider markets.

Troubleshooting

  • Video too long → Split into shorter ads.
  • Engagement low → Try alternate characters, CTAs, or visual styles.
  • Exported file too large → Re-render at 1080p instead of 4K.
  • Ads rejected on social → Remove excessive text overlays or follow platform ad policies.

Example Workflow

1. New Project → Select "Marketing Video" 2. Generate script with AI Wizard 3. Customize actors and brand assets 4. Preview fast drafts with WAN AI 5. Final render with Google_Veo_3 / Runway 6. Export via Export Distribution → MP4 for TikTok/YouTube

See Also

Contact Us if you need support with creating marketing videos.