Marketing Videos: Difference between revisions

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(Created page with "= Creating Marketing Videos = == Overview == ACT 3 AI empowers marketing teams and agencies to create high-quality, brand-compliant videos quickly and cost-effectively. Whether producing social media ads, product launch videos, or internal training materials, the platform streamlines the script-to-screen process with AI-powered tools. == Key Benefits for Marketing Content == * Reduce production costs by replacing physical sets with virtual environments. * Speed up tu...")
 
 
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= Creating Marketing Videos =
== Overview ==
'''[[Marketing_Videos|Marketing Videos]]''' in [[ACT3AI|ACT 3 AI]] enable creators, teams, and businesses to rapidly produce branded content, explainer videos, and social media ads. 
With [[AI_Wizard|AI-driven story development]], [[Digital_Actors|custom actors]], and easy [[Build_Video|video assembly]], ACT 3 AI makes it possible to generate professional campaigns at scale, without traditional production overhead.


== Overview ==
== Use Cases ==
ACT 3 AI empowers marketing teams and agencies to create high-quality, brand-compliant videos quickly and cost-effectively.   
* '''Brand Awareness Campaigns''' – Create short films and promos to establish brand identity. 
Whether producing social media ads, product launch videos, or internal training materials, the platform streamlines the script-to-screen process with AI-powered tools.
* '''Explainer Videos''' – Turn complex topics into clear, engaging narratives. 
* '''Social Media Ads''' – TikTok, YouTube Shorts, Instagram Reels, optimized for 9:16 or 1:1. 
* '''Product Launch Videos''' – Demonstrate features and benefits with AI-generated visuals. 
* '''Corporate Training Clips''' – Standardized training and onboarding material. 
 
== Workflow for Marketing Videos ==
 
=== Step 1: Setup Project ===
* Create a [[New_Project|New Project]] → Select type: Ad / Social Video / Explainer.   
* Choose aspect ratio: 16:9 (YouTube), 9:16 (TikTok/Reels), or 1:1 (Instagram/Facebook). 
* Define audience, tone, and target platforms.


== Key Benefits for Marketing Content ==
=== Step 2: Script & Story ===
* Reduce production costs by replacing physical sets with virtual environments.
* Use [[AI_Wizard|AI Wizard]] to generate key messages, beats, and call-to-actions.
* Speed up turnaround time from concept to publish (hours instead of weeks).
* Draft or [[Import_Script|import scripts]] with product highlights, testimonials, or brand values.
* Maintain consistent branding with built-in brand-lock controls.
* Keep scenes short and direct for high engagement.
* Export videos in multiple formats for social media, web, and internal platforms.
* Access rights-safe music, sound effects, and AI-generated voiceovers.


== Workflow for Marketing Video Creation ==
=== Step 3: Visual Branding ===
# [[New_Project|Create a New Project]]
* Select [[Digital_Actors|Digital Actors]] that match brand demographics.   
  Start a dedicated project for your campaign, product, or brand video.
* Customize wardrobe, voice tone, and emotions to align with brand style.   
# [[AI_Wizard|Shape the Script with AI Wizard]]  
* Add logos, text overlays, and motion graphics in [[Build_Video|Build Video]].  
  Convert bullet points or rough copy into a full marketing script with scenes and visual cues.
# [[Editor|Customize the Storyboard & Visuals]] 
  Adjust shots, set design, cinematography, and lighting to match brand guidelines.
# [[Cast|Select Digital Actors or Spokespeople]]  
  Choose AI-generated or motion-capture actors to deliver on-brand performances.
# [[Import_BRoll|Import B-Roll]] 
  Integrate existing video assets, product shots, or stock clips.
# Add Brand Elements 
  Apply brand-lock settings: logos, colors, typography, and tone of voice.
# [[Build_Video|Build and Export the Final Video]]   
  Export in multiple aspect ratios and resolutions (e.g., 16:9, 9:16, 1:1) for each distribution channel.


== Branding & Compliance ==
=== Step 4: Rendering & Preview ===
* **Brand-Lock Controls:** Pre-set brand colors, logos, and typography to ensure every video meets corporate identity standards.
* Use [[Wan|WAN AI Integration]] for fast previews during team collaboration.
* **Commercial Licensing Clarity:** All AI models, images, and soundtracks are rights-safe for commercial use.
* Render high-quality scenes with [[Google_Veo_3|Google Veo 3]] or [[Runway|Runway Integration]] depending on desired style.
* **Collaboration Tools:** Share rough cuts for review and feedback with stakeholders directly in the platform.
* Test multiple variations of the same ad for A/B testing.


== Performance & Optimization ==
=== Step 5: Export & Distribution ===
* Built-in analytics to connect video performance (views, CTR, conversions) to marketing KPIs.
* Export optimized formats via [[Export_Distribution|Export Distribution]] (MP4, MOV, ProRes).
* A/B test variations in style, messaging, and visuals to optimize engagement.
* Publish directly to YouTube, TikTok, or Facebook Ads Manager.
* Automatically generate algorithm-friendly thumbnails and titles for platforms like YouTube, Instagram, and TikTok.


== Best Practices ==
== Best Practices ==
* Create reusable scene packs for recurring campaigns.
* '''Hook first 3 seconds:''' Grab attention early.
* Keep messages concise for maximum impact on social media.
* '''Keep under 30s:''' Shorter content performs better on social platforms.
* Use multilingual dubbing to expand global reach.
* '''Brand consistency:''' Use the same LUTs, fonts, and tone across campaigns. 
* Leverage rights dashboard to track asset licensing and sponsorship revenue.
* '''A/B testing:''' Render variations with different CTAs, actors, or styles. 
* '''Localization:''' Export in multiple languages to reach wider markets. 
 
== Troubleshooting ==
* Video too long → Split into shorter ads. 
* Engagement low → Try alternate [[Characters|characters]], CTAs, or visual styles. 
* Exported file too large → Re-render at 1080p instead of 4K.
* Ads rejected on social → Remove excessive text overlays or follow platform ad policies. 
 
== Example Workflow ==
1. [[New_Project|New Project]] → Select "Marketing Video" 
2. Generate script with [[AI_Wizard|AI Wizard]] 
3. Customize [[Digital_Actors|actors]] and brand assets 
4. Preview fast drafts with [[Wan|WAN AI]] 
5. Final render with [[Google_Veo_3]] / [[Runway]] 
6. Export via [[Export_Distribution|Export Distribution]] → MP4 for TikTok/YouTube
 
== See Also ==
* [[Getting_Started|Getting Started Guide]] 
* [[New_Project|New Project]] 
* [[AI_Wizard|AI Wizard]] 
* [[Digital_Actors]] · [[Characters]] 
* [[Build_Video|Build Video]] 
* [[Export_Distribution|Export Distribution]] 
 
 


== Related Pages ==
[https://act3ai.com/contact Contact Us] if you need support with creating marketing videos.
* [[Getting_Started|Getting Started Guide]]
* [[AI_Wizard|AI Wizard]]
* [[Editor|Editor]]
* [[Cast|Casting Digital Actors]]
* [[Import_BRoll|Importing B-Roll]]
* [[Build_Video|Building & Exporting Videos]]

Latest revision as of 16:25, 27 August 2025

Overview

Marketing Videos in ACT 3 AI enable creators, teams, and businesses to rapidly produce branded content, explainer videos, and social media ads. With AI-driven story development, custom actors, and easy video assembly, ACT 3 AI makes it possible to generate professional campaigns at scale, without traditional production overhead.

Use Cases

  • Brand Awareness Campaigns – Create short films and promos to establish brand identity.
  • Explainer Videos – Turn complex topics into clear, engaging narratives.
  • Social Media Ads – TikTok, YouTube Shorts, Instagram Reels, optimized for 9:16 or 1:1.
  • Product Launch Videos – Demonstrate features and benefits with AI-generated visuals.
  • Corporate Training Clips – Standardized training and onboarding material.

Workflow for Marketing Videos

Step 1: Setup Project

  • Create a New Project → Select type: Ad / Social Video / Explainer.
  • Choose aspect ratio: 16:9 (YouTube), 9:16 (TikTok/Reels), or 1:1 (Instagram/Facebook).
  • Define audience, tone, and target platforms.

Step 2: Script & Story

  • Use AI Wizard to generate key messages, beats, and call-to-actions.
  • Draft or import scripts with product highlights, testimonials, or brand values.
  • Keep scenes short and direct for high engagement.

Step 3: Visual Branding

  • Select Digital Actors that match brand demographics.
  • Customize wardrobe, voice tone, and emotions to align with brand style.
  • Add logos, text overlays, and motion graphics in Build Video.

Step 4: Rendering & Preview

Step 5: Export & Distribution

  • Export optimized formats via Export Distribution (MP4, MOV, ProRes).
  • Publish directly to YouTube, TikTok, or Facebook Ads Manager.

Best Practices

  • Hook first 3 seconds: Grab attention early.
  • Keep under 30s: Shorter content performs better on social platforms.
  • Brand consistency: Use the same LUTs, fonts, and tone across campaigns.
  • A/B testing: Render variations with different CTAs, actors, or styles.
  • Localization: Export in multiple languages to reach wider markets.

Troubleshooting

  • Video too long → Split into shorter ads.
  • Engagement low → Try alternate characters, CTAs, or visual styles.
  • Exported file too large → Re-render at 1080p instead of 4K.
  • Ads rejected on social → Remove excessive text overlays or follow platform ad policies.

Example Workflow

1. New Project → Select "Marketing Video" 2. Generate script with AI Wizard 3. Customize actors and brand assets 4. Preview fast drafts with WAN AI 5. Final render with Google_Veo_3 / Runway 6. Export via Export Distribution → MP4 for TikTok/YouTube

See Also


Contact Us if you need support with creating marketing videos.

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